More stats to impress : many thanks Comscore!
The most visited Japanese internet sites
A few stats to keep you uptodate on what's happening on Japan's Internet...
With holiday season ahead July and August figures for travel sites were well up month on month...and all these scores exclude mobile phone access... Top Gaining Site Categories by Number of Unique Japanese Visitors August 2008 vs. July 2008 Total Japan, Age 15+ - Home and Work Locations* Source: comScore World Metrix |
|||
Site Category
|
Total Unique Visitors (000)
|
||
Jul-2008
|
Aug-2008
|
% Change
|
|
Total Internet : Total Audience
|
56,786
|
57,356
|
1
|
Travel - Ground/Cruise
|
3,733
|
4,632
|
24
|
Retail - Movies
|
5,720
|
6,867
|
20
|
Travel - Transactions
|
6,217
|
7,462
|
20
|
Weather
|
11,280
|
13,221
|
17
|
Sports
|
17,000
|
19,873
|
17
|
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for August 2008
With the Olympics and high school baseball driving interest in the sports category, some of the fastest gaining properties in August were sports sites, including NikkanSports.com (up 46 percent to 4.9 million visitors) and Sponichi.co.jp (up 44 percent to nearly 2.9 million visitors).
MapFan.com, the top gaining property in August, grew 48 percent to 2.7 million visitors as those opting for ground travel for their August vacations sought directions and local information online.
MapFan.com, the top gaining property in August, grew 48 percent to 2.7 million visitors as those opting for ground travel for their August vacations sought directions and local information online.
Top 10 Gaining Properties by Number of Japanese Unique Visitors*
August 2008 vs. July 2008 Total Japan, Age 15+ - Home and Work Locations** Source: comScore World Metrix |
|||
Property
|
Total Unique Visitors (000)
|
||
Jul-2008
|
Aug-2008
|
% Change
|
|
Total Internet : Total Audience
|
56,786
|
57,356
|
1
|
MAPFAN.COM
|
1,839
|
2,730
|
48
|
NIKKANSPORTS.COM
|
3,377
|
4,928
|
46
|
JIJI.COM
|
3,116
|
4,510
|
45
|
SPONICHI.CO.JP
|
2,037
|
2,937
|
44
|
DMM.COM
|
2,269
|
2,819
|
24
|
NTV.CO.JP
|
3,387
|
4,065
|
20
|
VOICEPORT.JP
|
2,570
|
3,016
|
17
|
OKWAVE.JP
|
5,569
|
6,325
|
14
|
IMPRESS.CO.JP
|
4,978
|
5,560
|
12
|
WAKWAK.COM
|
2,554
|
2,851
|
12
|
*Ranking based on the top 100 Japanese properties in August 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Properties for August 2008
Yahoo! Sites maintained its strong #1 position in the Japanese market with more than 48 million visitors in August, an increase of 3 percent from July. Google Sites maintained the #2 spot with nearly 38 million visitors (up 4 percent), followed by Rakuten Inc. with more than 32 million visitors.
Top 10 Properties by Number of Japanese Unique Visitors
August 2008 vs. July 2008 Total Japan, Age 15+ - Home and Work Locations* Source: comScore World Metrix |
|||
Property
|
Total Unique Visitors (000)
|
||
Jul-2008
|
Aug-2008
|
% Change
|
|
Total Internet : Total Audience
|
56,786
|
57,356
|
1
|
Yahoo! Sites
|
46,979
|
48,171
|
3
|
Google Sites
|
36,390
|
37,804
|
4
|
Rakuten Inc
|
32,084
|
32,142
|
0
|
Microsoft Sites
|
30,134
|
30,122
|
0
|
FC2 inc.
|
28,465
|
28,871
|
1
|
NTT Group
|
28,158
|
28,152
|
0
|
Wikimedia Foundation Sites
|
23,373
|
23,480
|
0
|
Livedoor
|
23,550
|
23,298
|
-1
|
GMO Internet Group
|
23,612
|
23,225
|
-2
|
Nifty Corporation
|
22,814
|
22,888
|
0
|
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: www.comscore.com/boilerplate
I thought these stats were worth a mention...what's even more interesting is these figures exclude access from Mobile phones and everyone knows that most Japanese consult the internet from their mobile...
Mots-clés : Japan, Internet , Comscore
Ecrit par Caroline le Dimanche 5 Octobre 2008, 15:35 dans "Internet & Intranet"
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