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More stats to impress : many thanks Comscore!

The most visited Japanese internet sites

A few stats to keep you uptodate on what's happening on Japan's Internet...
With holiday season ahead July and August figures for travel sites were well up month
on month...and all these scores exclude mobile phone access...


Top Gaining Site Categories by Number of  Unique Japanese Visitors
August 2008 vs. July 2008
Total Japan, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Site Category
Total Unique Visitors (000)
Jul-2008
Aug-2008
% Change
Total Internet : Total Audience
56,786
57,356
1
Travel - Ground/Cruise
3,733
4,632
24
Retail - Movies
5,720
6,867
20
Travel - Transactions
6,217
7,462
20
Weather
11,280
13,221
17
Sports
17,000
19,873
17
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
 
Top Gaining Properties for August 2008
 
With the Olympics and high school baseball driving interest in the sports category, some of the fastest gaining properties in August were sports sites, including NikkanSports.com (up 46 percent to 4.9 million visitors) and Sponichi.co.jp  (up 44 percent to nearly 2.9 million visitors).

MapFan.com, the top gaining property in August, grew 48 percent to 2.7 million visitors as those opting for ground travel for their August vacations sought directions and local information online.
 
Top 10 Gaining Properties by Number of Japanese Unique Visitors*
August 2008 vs. July 2008
Total Japan, Age 15+ - Home and Work Locations**
Source: comScore World Metrix
Property
Total Unique Visitors (000)
Jul-2008
Aug-2008
% Change
Total Internet : Total Audience
56,786
57,356
1
MAPFAN.COM
1,839
2,730
48
NIKKANSPORTS.COM
3,377
4,928
46
JIJI.COM
3,116
4,510
45
SPONICHI.CO.JP
2,037
2,937
44
DMM.COM
2,269
2,819
24
NTV.CO.JP
3,387
4,065
20
VOICEPORT.JP
2,570
3,016
17
OKWAVE.JP
5,569
6,325
14
IMPRESS.CO.JP
4,978
5,560
12
WAKWAK.COM
2,554
2,851
12
*Ranking based on the top 100 Japanese properties in August 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
 
Top 10 Properties for August 2008
 
Yahoo! Sites maintained its strong #1 position in the Japanese market with more than 48 million visitors in August, an increase of 3 percent from July. Google Sites maintained the #2 spot with nearly 38 million visitors (up 4 percent), followed by Rakuten Inc. with more than 32 million visitors. 
 
Top 10 Properties by Number of Japanese Unique Visitors
August 2008 vs. July 2008
Total Japan, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Property
Total Unique Visitors (000)
Jul-2008
Aug-2008
% Change
Total Internet : Total Audience
56,786
57,356
1
Yahoo! Sites
46,979
48,171
3
Google Sites
36,390
37,804
4
Rakuten Inc
32,084
32,142
0
Microsoft Sites
30,134
30,122
0
FC2 inc.
28,465
28,871
1
NTT Group
28,158
28,152
0
Wikimedia Foundation Sites
23,373
23,480
0
Livedoor
23,550
23,298
-1
GMO Internet Group
23,612
23,225
-2
Nifty Corporation
22,814
22,888
0
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
  
Source: www.comscore.com/boilerplate

I thought these stats were worth a mention...what's even more interesting is these figures exclude access from Mobile phones and everyone knows that most Japanese consult the internet from their mobile...

Mots-clés : , Technorati,

Ecrit par Caroline le Dimanche 5 Octobre 2008, 15:35 dans "Internet & Intranet" Version imprimable

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